Gutter Vac

Gutter-Vac is a leading Australian provider of professional vacuum gutter cleaning services. With a strong franchise network, the company delivers reliable and safe gutter cleaning solutions to residential, commercial, and industrial properties across the country.

Challenge

To avoid over-targeting existing visitors.

Solution

Our approach focused on boosting local visibility and user experience through strategic SEO and content efforts. We conducted location-specific keyword research across Australia and created optimized landing pages for each franchise, implementing structured data and internal linking for better crawlability. Our content strategy included educational blogs, service-specific pages, FAQs, and checklists to engage users and build authority. Website UX was enhanced with improved navigation, streamlined forms, clear CTAs, and faster load times. We also prioritized mobile optimization, addressed core web vitals, and ensured all franchise pages were technically sound and indexable.

Results

We’ve achieved a Click Through Rate (CTR) of 2.85%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 280%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 280%.

From The Client

"Working with the Gutter-Vac project team has been an outstanding experience. They've become such an integral part of our organization that we see them as an extension of our own IT department. Their dedication, responsiveness, and attention to detail make us feel like we’re always their top priority. Whether it's a quick call or an in-depth request, their support is consistently excellent. We truly value the partnership and the results they’ve helped us achieve."