Desire Gem is a premium manufacturer and exporter of 925 sterling silver and natural gemstone jewelry, serving a global wholesale clientele. With a focus on craftsmanship and authenticity, the brand offers a wide range of rings, pendants, bracelets, earrings, and custom-made designs, especially for resellers, boutiques, and jewelry store owners worldwide.
Challenge
To avoid over-targeting existing visitors.
Solution
To drive global wholesale growth, we executed a robust Google Ads strategy targeting high-intent buyers through Search and Dynamic Search Ads, paired with remarketing and geo-targeting in key markets like the USA, UK, Australia, and Germany. Our SEO approach focused on optimizing the site for wholesale silver and gemstone jewelry, enhancing meta tags, internal links, and creating keyword-rich landing pages. Content strategy included blogs, styling tips, and detailed product descriptions to boost engagement and long-tail keyword rankings. Technical improvements such as fixing indexing issues, adding schema markup, and enhancing Core Web Vitals ensured better search visibility and performance. To maximize conversions, we refined UX with bulk inquiry forms, trust-building elements, and intuitive product filtering.
Results
We’ve achieved a Click Through Rate (CTR) of 2.9%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 40%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 340%.
2.9% CTR
40% less CPA
340% ROI
From The Client
"Working with the team has been an incredible experience. Their deep understanding of our industry and dedication to results made a real impact on Desire Gem's global outreach. I’m personally impressed by how proactive and responsive they are — it feels like they’re truly invested in our success. Every campaign, whether SEO or Google Ads, is executed with precision, and we always feel like we’re their top priority.
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