medfuture

Case Study: Driving Recruitment Growth for Medfuture Through Digital Strategy

Client Overview:

Medfuture is a leading medical and healthcare recruitment agency based in Australia. Specializing in connecting qualified healthcare professionals with clinics, hospitals, and aged care facilities, Medfuture provides both permanent and locum staffing solutions to support Australia's evolving healthcare landscape.

Challenges:

  • Limited Organic Visibility: The website had low rankings for healthcare recruitment and job search terms.
  • Audience Segmentation: Needed to effectively target niche roles such as GPs, specialists, and nurses.
  • Low Conversion Rates: Visitors weren’t converting into job applicants or employer leads.
  • Strong Industry Competition: Competing with national and global healthcare staffing firms.
  • Underutilized Paid Advertising: Google Ads account was not fully optimized, with limited ROI and poor targeting.

Our Approach:

SEO & Content Strategy:

  • Performed comprehensive keyword research targeting healthcare roles and recruitment services across Australia.
  • Optimized job pages, metadata, and location-specific landing pages to improve visibility.
  • Developed high-quality blog content to educate and engage both healthcare professionals and employers.

Website UX & Mobile Optimization:

  • Enhanced job search features with improved filters, categories, and location-based results.
  • Streamlined the job application process for better usability on desktop and mobile.
  • Refreshed site design elements to guide users toward clear calls to action.

Google Ads Strategy:

  • Audited existing campaigns and restructured the Google Ads account for better control and performance.
  • Created segmented campaigns targeting specific healthcare roles and regions.
  • Used compelling ad copy, extensions, and targeted landing pages to improve Quality Scores and click-through rates (CTR).
  • Monitored and optimized campaigns regularly to reduce cost-per-click (CPC) and increase conversions.

Lead Generation & Tracking Setup:

  • Integrated conversion tracking for job applications and employer inquiries using Google Tag Manager (GTM).
  • Set up remarketing campaigns to re-engage past visitors.
  • Built custom contact forms and landing pages to improve lead capture and qualification.

Results & Achievements:

  • 📈 180% Increase in Organic Traffic within 12 Months through Strategic SEO.
  • 💰 65% Lower Cost-Per-Conversion via optimized Google Ads campaigns.
  • 🔍 Top Page Rankings achieved for multiple competitive healthcare recruitment terms.
  • 📄 Higher Job Application Volume through both organic and paid channels.
  • 📞 Significant Rise in Employer Inquiries, boosting business development.
  • 📱 Enhanced Mobile Experience, increasing applications from mobile users.

Conclusion:

By combining a data-driven SEO strategy with a high-performing Google Ads campaign, we helped Medfuture become a more visible, trusted name in Australian medical recruitment. Our focus on targeted traffic, website usability, and conversion optimization delivered measurable results across both organic and paid channels.

Looking to scale your healthcare recruitment business online?
 Partner with ESage Digital Marketing Agency for smart SEO services, paid ads, and lead generation strategies that drive results.

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