Gutter-Vac

Case Study: Elevating Gutter-Vac’s Online Presence Through SEO & UX Enhancements

Client Overview:

Gutter-Vac is a leading Australian provider of professional vacuum gutter cleaning services. With a strong franchise network, the company delivers reliable and safe gutter cleaning solutions to residential, commercial, and industrial properties across the country.

Challenges:

  • Low Organic Visibility: The website struggled to rank for key location-based gutter cleaning terms. 
  • Franchise Visibility Issues: Needed a strategy to promote multiple franchise locations individually in search engines. 
  • Limited Informational Content: The site lacked engaging, helpful content to educate and attract users. 
  • Mobile Usability Gaps: A large portion of users accessed the site via mobile but encountered performance issues. 
  • Conversion Funnel Weaknesses: CTAs and lead capture forms were not strategically placed or optimized for user flow. 

Our Approach:

Local SEO Optimization:

  • Conducted location-specific keyword research across major service areas in Australia. 
  • Created and optimized unique landing pages for each franchise to enhance local SEO presence. 
  • Implemented structured data and schema markup to improve search engine understanding and enhance listings. 
  • Built internal links to connect related content and improve crawlability. 

Content Strategy:

  • Published regular educational blogs addressing common gutter maintenance concerns and seasonal tips. 
  • Developed service-specific content to clarify offerings and establish expertise. 
  • Added helpful FAQs and checklists to improve on-site engagement and reduce bounce rates. 

Website UX  Design & Conversion Enhancements:

  • Improved website navigation to help users easily find services by location or need. 
  • Streamlined service inquiry forms and added strategically placed CTAs throughout key pages. 
  • Enhanced page load speeds and reduced clutter to improve mobile and desktop performance. 

Mobile Optimization & Technical SEO:

  • Optimized mobile responsiveness to ensure seamless browsing and interaction. 
  • Addressed core web vitals and page speed metrics for better technical performance. 
  • Ensured all franchise pages were indexable and technically sound to support growth.

 

Results & Achievements:

  • 📈 240% Increase in Organic Traffic within 10 months through effective local SEO and content efforts. 
  • 🔍 Top Rankings Achieved for key service-related searches in multiple Australian cities and regions. 
  • 📄 Stronger Franchise Visibility, resulting in more leads from individual service areas. 
  • 📱 Enhanced Mobile Engagement, improving both time on site and form submissions from mobile users. 
  • 💬 Higher Conversion Rates through better CTA placement, service clarity, and UX-focused improvements.

Conclusion:

Our partnership with Gutter-Vac helped transform their website into a high-performing lead generation tool tailored for their franchise model. By leveraging local SEO, smart content creation, and mobile-first UX improvements, we significantly boosted their online visibility and customer engagement across Australia.

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Let ESage Digital Marketing agency in India, trusted and serving in the industry for 15 years, help you grow your business online and convert traffic into leads with the right digital strategy.

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