As per the latest study done by the Content Marketing Institute, Content Marketing is being adopted by companies more than ever to grow their online influence and reach. About 35% of companies in the US have accepted it in some form. Not only the number of new adopters, but the frequency and volume of the existing content marketing activities are on a significant rise.
Clearly, businesses and marketing professionals are now realizing how inbound marketing efforts can bring them high-potential organic traffic that stays with them for long. And you can see around 42% of businesses dedicatedly engaged in content marketing. With 55% of the existing businesses increasing the measure and scope of their efforts every year.
So, how do you do this most effectively to get significant reach, quality traffic, better user response, and higher conversion value? These are a few ideas that you should consider including in your approach to get the most value out of your content marketing program.
1. Know the buyer persona
Before you actually set up the stage for communication, it is important that your work out on determining and understanding your buyer persona. You can do this by drawing a quadrant of their needs, interest, habits, and aspirations. Bring them together to create a behavioral map that depicts the personality of a typical user that you are going to communicate with.
So when you draft your content use the right matter, approach, tone, and expression, and use the right medium and channel to resonate and establish a connection with your users. Once you have done it from a wider overall perspective, drill down further and do this for each segment and vertical aiming to engage and impact users at product and service level.
2. Understand your customer’s needs
To be able to sound relevant and useful with your content, you need to focus on your customer’s needs and build your communication plan around that. To be able to do this effectively, identify your customer’s pain points. Make sure you understand what requirements they have and how they want to be served with a solution addressing those needs.
This will let you understand their disposition patterns and buying journey better. You will get to know how do they respond to an offering and what are their ideas and reasonings around those needs that get them to consider and decide to purchase your product or service.
3. Plan and create effective content
When you have the whole plan of communication in place, it’s important that you process it into an evident actionable shape in the form of effective content. To do this in a planned and resourceful manner, prepare a Content Calendar and a Plan of action that would guide you through to approach your audiences well with the targeted communication.
Prepare an editorial Sheet curated with blog topics, subject themes, presentation formats, engagement modes, and publishing platforms to best serve the purpose and idea of content marketing and get you to move effectively in the right direction. All these efforts would let you have more control over creating a relevant, interesting, effective content that delivers.
4. Go for growth hacking
Knowing how to utilize service platforms and resources play a considerable role in getting you results with content marketing. Here, with your knack of using technology and creativity tools you can be a growth hacker at pitching and marketing your content. It involves all the hustling and trials with innovative ideas and schemes getting that right content in place that clicks with your audiences.
Here, you can use the latest marketing techniques and popular media roles to get help with your plan of growth hacking. As you leverage different tools and networks to enhance your communication value and augment your reach to grow and lead your way to grab better results.
5. Track, analyse and optimize your efforts
This is the most important activity that all marketers need to adopt in their regime of content marketing. By tracking and analysing the efforts that you have made, you get to know to what extent your efforts are paying off.
Taking a look at the performance metrics and trends you get an idea of how your content resources and marketing plans are delivering at different instances and events. So, you can work on alternate plans or decide on your next moves to get better results by fixing the deviations, introducing new strategies, taking forward the right plans, and optimizing your efforts with content marketing.
6. Going with the expert help
Content Marketing can get challenging when you do not take the right direction and do not keep up the pace with the changing trends and customer requirements. Here you can reach out to a digital marketing firm to help you with building your content strategy and executing it right to get your objectives served.
Here, while you choose the content strategy agency or hire a content marketer, make sure they have enough expertise and experience to serve you with the selective capacity to carry out content marketing services that best fit in to serve your purpose of online marketing.
Conclusion
These are the major factors that you can adopt and align with your program to get the best results with your efforts. Make sure you follow them with all the focus and commitment as content marketing can be pivotal to building your brand identity, audience base, and business value. And the way you go about it can make or break your digital growth prospects.